If we take a quick look at the stats of this video sharing platform, we’ll be quick to understand the importance of using YouTube for business. For example, every minute, users upload 400 hours of new video content to the platform. There are 1.5 billion regular YouTube users every month. Also, 51% of US marketers use…
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Having an online presence is essential for any company that wants to reach its audience. Social media is a key element of any business nowadays, too. However, being able to properly and successfully manage social media platforms might be a bit of a challenge. This is why we have gathered 5 useful social media tips for small…
Starting a new company is a very exciting journey, and most of us have toyed with the idea more than once. We come up with an interesting business idea, we see that there might be a market for us, and even get a couple of people on board. However, according to the Small Business Administration (SBA), one-fifth…
Every day, we see that more and more companies and businesses are looking for ways to fit commercial drones into their market. A couple of years ago, drones became popular as the new generation or Remote-Control entertainment. However, different companies saw their potential, and soon commercial drones started making headlines. And the trend is set to…
Artificial intelligence is no longer part of the science fiction genre. It is a reality, and a successful industry of its own, too. The debate around machines that think is well alive, with many who argue in its favor, and many others arguing against it. Leaving the sociological and philosophical implications aside, the implications of AI in…
Millennials are lazy, entitled, too confident, and think they are special. At least that’s the stereotype that media has portrayed. This is an assumption that couldn’t be further from the facts. Millennials are actually enthusiastic, optimistic, and more than willing to enter the job market. What drives them, though, more than finding a steady job and…
Running a small business, let alone achieving success, is already a challenge by itself; having to stay on top of every unpredicted situation, solving whatever issues may arise, and being in charge of several people at the same time are all quite demanding duties to take control of. Going through rough times, financially speaking is, however, one of the most common…
During the last couple of years, technology has been changing the insurance industry in many ways. From fitness tracking devices to cyber insurance policies, these changes keep reshaping the way the industry works. More recently, data has been playing an important role, especially when we talk about telematics and car insurance policies. Even when it…
Nowadays, data is one of the most valuable assets companies can have, regardless of their size and industry. Therefore, adopting useful and effective data management practices has become one of the most important priorities for modern organizations. We can greatly benefit from data if we know how to take advantage of it and implement strategies…
Every small business needs to approach promotion and marketing carefully, as the capital for ads and advertisement might be limited at times, maybe even non-existent. Thus, finding cost-effective ways to promote our company and getting our name out there is a priority for every manager or business owner. However, there are many different strategies we…