Nowadays, it is very common for companies to use creative recruiting strategies, especially when looking for top-quality candidates. There are several companies that take their recruiting strategies to a new level, which we can take as an inspiration, too. Regardless of the industry we work in and the size of our company, these creative recruiting strategies are both simple and quite effective. Such strategies include designing a mobile careers page, using recruiting videos, hiding job ads, using text messages, and taking advantage of social media.
Design a Mobile Careers Page
Even when it might sound a bit obvious, one of the most creative recruiting strategies is designing an engaging mobile careers page. According to several studies, the average American checks their phone every 12 minutes. This represents 80 times a day. Therefore, candidates are relying more on their phones to find and apply for jobs. We must take advantage of this and design a mobile careers page that is easy to use, yet attractive and engaging.
Invest in Recruiting Videos
Videos have become an essential part of every successful business, as they offer a wide range of possibilities when it comes to marketing, interaction, and advertisement. As a result, one of the most creative recruiting strategies we have been seeing more and more of is investing in recruiting videos. They allow you to briefly showcase the culture of your company, the values you promote, and what candidates can expect from working with you.
Give Hidden Job Ads a Try
When we are looking for top-quality candidates to join our workforce, hiding job ads can be a great way to source out the brightest talent. Companies like Apple, Google, and Facebook have used hidden job ads as part of their creative recruiting strategies. This helps them find candidates who are good at thinking outside the box and finding details most would overlook.
Find Candidates through Text Messages
During the last couple of years, many companies have started using text messaging as part of their recruiting techniques. This has proven to be a simple and effective way to find and attract candidates, even when we might think using SMS is not one of the most creative recruiting strategies to use. This can be particularly effective when we are looking for young talent, like Millennials and Gen Zers, to be part of your staff.
Don’t Forget About Social Media
Lastly, we cannot forget about social media, as it has become a great tool for businesses, especially during the last decade. We might not realize it, but looking for talent through our social media channels can be one of the most creative recruiting strategies out there. We can engage and interact with our clients and customers, who could easily become a part of our team, for example. Also, it allows you to reach potential candidates through a smooth and unintrusive approach.