It is no secret that businesses and companies have learned how to take advantage of social media marketing. Advertisements and commercials are, now, just another part of these platforms. However, many companies are now starting to use these sites to find new candidates. Social media recruiting is one of the biggest hiring trends for 2019, and here are five useful tips to apply these strategies.
One of the most important aspects of social media recruiting is creating an online brand for your company. Then, you must focus on sharing quality content that is aimed at potential hires. Taking advantage of these platforms should also allow you to promote your company’s culture. Engaging with potential candidates and having employees participate are important aspects, too.
Create Your Online Brand
One of the most important aspects of social media recruiting is creating an online brand for your company. If you already have social media profiles for your business, most likely your brand is already taken care of. Nevertheless, it is important to review it and understand what kind of brand you are promoting. Make sure all your profiles display uniformity and coherence regardless of the channel. Also, consider the kind of company attitude you are showing. This will help you define the kind of candidates you attract.
Share Quality Content
Creating and sharing quality content is essential to any business with social media presence. This will have a significant impact on the perception people have of your company, including potential hires. Our content should accurately reflect the message that we are a great place to work. This way, potential candidates will have a better understanding of who we are and what we do. Show the facilities, get employee and staff testimonials; this is your chance to show off who you are.
Promote Your Company’s Culture
Social media is the perfect platform to display your company’s culture. Share the values that your company likes to promote and seeks in its employees. This will give candidates a better understanding of what it’s like to work at your company. As we mentioned above, testimonials of staff members are a great way to attract new applicants. Let them know why they want to work with you, and what they will get in return. Nowadays, job seekers are looking for more than a good salary. They are looking to work somewhere they feel comfortable and have a chance to grow, not only professionally, but personally too.
Engage with Potential Candidates
There is no point in having a social media presence if we are not engaging with our audience. Building relations and interacting with potential candidates. and employees is a key aspect of social media recruiting. Building an online community is not easy, unfortunately. It will take time and effort, yet the benefits will make this worth it. Try to keep your audience up to date with any changes or achievements that happen in the company. Also, keep the communication channel open, and don’t let it be a one-way interaction.
Motivate Your Employees to Participate
One of the best strategies for social media recruiting is to motivate your employees to participate, too. Invite your staff members to post and share content on your channels. Give your employees a voice and they will use it to promote your company. Many companies tend to underestimate the impact of word of mouth promotion from their employees. However, the majority of candidates would consider applying to a job opening when someone they know recommended them to do so. Therefore, take advantage of that, and let your staff speak their mind.