Millennials are lazy, entitled, too confident, and think they are special. At least that’s the stereotype that media has portrayed. This is an assumption that couldn’t be further from the facts. Millennials are actually enthusiastic, optimistic, and more than willing to enter the job market. What drives them, though, more than finding a steady job and a long-lasting career, is doing what they love. This is why millennials and small businesses are perfect for each other.
Millennials and small businesses love to be part of the same equation. It isn’t a surprise, then, that millennials fit the world of small businesses perfectly. There is so much they can bring to the table. To begin with, they are digital-native and tech-centered, they are socially responsible, and they really care about company culture. This goes to show how millennials not only want to work with small businesses, they also want to own them.
Generation Y was the first to fully enjoy the benefits of the technology we know and love today. It is a central aspect of their life, too. Whether they use technology for entertainment, for academic purposes, or for work-related tasks, millennials are the ultimate tech-savvy generation.
Mixing millennials and small businesses can benefit companies greatly, as technology plays an important role in a company’s success. Not only does technology enhance customer communication, but it also increases our efficiency and keeps our business safe and protected.
Another important aspect that is driving the way companies behave is social responsibility. Millennials might as well be the generation that is more engaged with making a difference, trying to solve, or at least address, global and local issues.
Just as technology does, corporate social responsibility has a positive impact on companies’ perception and productivity. Being able to be competitive on a global scale, while having a lasting positive impression on consumers’ minds, can be achieved when our business is actively looking to make the world a better place.
Millennials have already made an impact on the way small businesses work. Company culture is not the same as it was 5 years ago. Generation Y is changing the way we think of the work environment and are bringing a lot of innovations along. The idea of working hard and playing hard wouldn’t have been possible without millennials.
In turn, we are seeing how companies focus on employee satisfaction first, as it will translate to customer satisfaction too. After all, happy workers are productive workers, and small businesses are definitely seeing the results of such an approach.
