While many companies are still fine-tuning their strategy to attract millennial talent, a new generation is entering the marketplace: Generation Z. Read on to learn more about them and to discover the most effective tactics to recruit them.
Who Is Part of Generation Z?
Generation Z includes people born between 1997 and 2010. Members of Generation Z, also called “zoomers” or “Gen Z” for short, have never lived in a world without internet—they are “digital natives” in the truest sense of the word. And although they are young, they can be surprisingly pragmatic, having experienced firsthand the effects of the 2008 recession.
An analysis by management consulting firm McKinsey identified four traits that define Generation Z:
- Desire to express an individual truth
- “Communaholics” who value “radical inclusivity”
- Favor dialogue over conflict
- A tendency to live pragmatically
The Keys to Understanding Generation Z
With the above in mind, how can companies and recruiters attract members of Generation Z? These three ideas are a good place to start.
Strengthen Your Online Presence
As mentioned earlier, Generation Z was practically born online. Any company looking to hire Gen Z should review its online presence to ensure that it’s up to the standards of what some call “neo digital natives” as opposed to millennials, who also grew up with digital technology, but had to adapt gradually to it, as in many cases it didn’t exist when they were born.
Emphasize the Concrete Benefits You Offer
A recent trend in recruiting is emphasizing the “cool” perks of a job, such as arcade machines, cold brew on tap, or free ice cream. While millennials are captivated by these freebies, Gen Z may be less impressed. These young employees grew up watching their parents fret over the consequences of the 2008 recession and want to know that your company is able to offer them stability and concrete benefits such as retirement plans or paid time off.
If you are not doing it yet, ramp up your efforts to create a more inclusive workplace. In addition to stability, Gen Z looks for a company that offers equal pay and opportunities to its employees.
Inclusiveness and in general the culture of your company can be a big selling point for Gen Z candidates. In fact, a survey by the Journal of Accountancy found that culture is the first factor that Gen Z students considered when selecting a company for an internship position.
Learn More About Recruiting and Background Screening
These are some previous posts you may read to get more tips about how to successfully navigate the remote workplace.
- 3 Resume red flags all hiring managers should keep in mind
- 4 Ideas to make the most of virtual recruitment
- How should coronavirus impact performance reviews
- Use these strategies to keep remote workers engaged
- Why are background checks important?
- The basic do’s and don’ts of background screening
At Plexus Global we ensure global candidate screening through tailored solutions and the most reliable technology.
We are located in Riverside, California. Contact us today by telephone (844-516-1008), email, or through our social media accounts on Facebook, Twitter, and LinkedIn to learn more about our services or schedule an initial discussion with one of our experienced professionals.